Released: Nov 1991
Label: Rhino/Warner Bros.
Loveless took years to complete and almost brought its parent label (Creation) down with it. The struggle was worth it though, because the end result is miraculous -- a blend of blistering sound and angelic melody brought to life through Kevin Shields' fervent attention to studio detail and hazy guitar pyrotechnics. "Soon" is the standout club track of the entire shoegazer scene, but Loveless is a near perfect fever dream of a guitar pop record.
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