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When It Was Now


When It Was Now by Atlas Genius
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When It Was Now by Atlas Genius
Released: Feb 2013
Label: Warner Bros.
In 2013, this Australian band's debut is exactly what "indie" sounds like to a major label: overly slick yet undeniably catchy electro-pop. This band of three brothers and a keyboard man follows in the neon footsteps of fellow Aussies Empire of the Sun with their similarly funky '80s synth pop, while also tiptoeing along Death Cab for Cutie's earnest, sensitive-man path. Stargazing synths gasp and wobble around jittery rhythms, ringing guitar and handclapped hooks (see "Trojans"), as lead vocalist Keith Jeffery reaches for Chris Martin levels of lost-love metaphors and falsetto grandeur.
Stephanie Benson
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