Currently referred to as the new face of New Country, Brock is tailor-made for the role. His rugged good looks, pleasant singing voice and copious references to the lives of modern-day Cowboy Joes make him a spotless poster boy for the Nashville cartel. In 1998, Chad Brock seemed like just another Country Pop hat-man with a listless career ahead of him. But with the smash hit success of Yes! (2000), he's refashioned himself into a New Country megastar. Holding the No.1 spot for three weeks with the saccharine-but-singable marriage ode "Yes!" and appearing beside George Jones and Hank Jr. (Bocephus himself) on a reworking of the classic "A Country Boy Can Survive," Brock seems here to stay.