by De La Soul
Released: Apr 2012
Label: Jesgrew Records. Released under exclusive license to Duck Down Music & [PIAS] Recordings.
First Serve is an odd concept album from De La Soul's Posdnuos and Dave and French producers 2 & 4 (aka Chokolate and Khalid). The two rappers star as Jacob "Pop" Life and Deen Witter, two New York kids that sign a record deal with Goon Time Records (after a hilarious cameo from Dave as "Ma Witter"), blow up on "We Made It," and then nearly break up on "The Book of Life" before squashing their beef on "The Top Chefs." First Serve is a silly little story, but Pos and Dave are clearly having fun with it, and their enthusiasm makes it easy to overlook 2 & 4's humdrum beats.