Coming from the west side of Atlanta, Dem Franchize Boyz hit the scene hard with their breakout summer single "White Tees." After working independently, building a rep and putting out their own singles, the group was picked up by Universal/Motown, who released its self-titled first full-length in the fall of 2004. Not immediately popular, the disc was bolstered by Jermaine Dupri's surprise hit remix for "Oh I Dink They Like Me." Unfortunately, the single charted nearly a year after the release of the album. The Boyz released their sophomore effort, On Top of Our Game, in spring, 2004. Though the album was not much of a departure, it did contain elements of the faddish snap sub-genre, which is essentially crunk with the snare drums replaced by finger snaps. "Lean Wit It, Rock Wit It" was the single from On Top of Our Game.