Flo Rida

Flo Rida (born Tramar Dillard) is the quintessential singles artist. Tracks such as "Low," "Elevator" and "Right Round" have been ubiquitous in the clubs and on the radio and have topped digital sales. Still, his debut album, 2007's Mail on Sunday, was by most measures a commercial flop. Listeners see him as essentially utilitarian. They expect him to deliver the bigger-than-God club bangers, and they'll gladly fork over for a dollar for the single, but most don't want to make any long-term commitments. It's as if Flo Rida is the hip-hop equivalent of a one-night stand. For 2009's R.O.O.T.S., the Carol City emcee attempted to break out of that pattern. The result is an album that is better rounded and exhibits a greater artistic debt.