With a sound that marries heartland-style rock with a conventional country approach, Michigan native Frankie Ballard's robust hooks are outdone only by the resonant twang of guitars. It's a sound that brings to mind Eric Church -- before he amped things up to 11. "Don't Tell Mama I Was Drinking" is a classic country song that tells a heartbreaking story -- with a twist. "I'm Thinking Country" is rolling and uplifting and speaks to unplugging and heading to the country; it is summer personified in under three minutes. More highlights include "Tip Jar," "Young & Crazy" and "It Don't Take Much."