Huey was born and raised on the same St. Louis neighborhood as Nelly and his St. Lunatics, and his music takes a similar approach. Big choruses caption outbursts of churning synths and lyrics about strippers. In 2007, the rapper created a minor dance craze with his coldly sexual hit single, "Pop, Lock and Drop It." The song was produced by TJ Chapman and was originally a local hit before Atlantic Records heard the track and ensured a wider distribution. His debut album, The Notebook Paper, was released to much fan-fair in the spring of 2007.