Jaron Lowenstein first found success as half of the duo Evan and Jaron, whose "Crazy for This Girl" was a Top 20 hit. In 2003, the twin brothers ended their professional partnership when Evan decided to focus on raising a family. Eventually, Jaron pursued a solo career and formed his own label, Jaronwood. In 2009, the singer was signed to Universal Republic and released the single "Pray for You," which, thanks in part to a humorous video featuring actress Jaime Pressly, did well at video outlets such as CMT and GAC, thus spurring demand at radio. The singer's debut album, Getting Dressed in the Dark, was released in June 2010.