This young gun of regional Mexican may look suave and mysterious in all his steely-eyed, cowboy-hatted press photos. But when he sings, it's as warmly and playfully as a guy you've known your whole life -- or want to. Several albums in, he and his band have hit their stride. Soy hits all the sweet spots: Proud, plaintive love songs ("Te Hubieras Ido Antes"); jocular cumbias ("Conozco Una Negra"); rollicking barroom polkas ("Soy Lo Que Quiero"). Warm vocals and solid, impenetrable instrumentals bring it all home on each track.