Land of Make Believe
Kidz in the Hall
Released:
Mar 2010
Label:
Duck Down Records
After two charming, playful albums and a minor indie hit ("Drivin' Down the Block"), new-gen rap stars Kidz in the Hall sound world-weary. Their cynicism weighs heavily on Land of Make Believe: On "Simple Life," Naledge wonders what success really means, while he swaggers on "Bougie Girls" and "Jukebox" with a casual misogyny uncharacteristic of the group's earlier material. But repeated listens find that the Chicago upstarts haven't lost their ear for great melodies (check Double-O's standout production on "Will II Win" and "Running"), just their sense of confidence.
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