Lecrae Moore balances his increasingly successful music career with ministering at various youth events across the country, including in his native Atlanta. The Christian hip-hop artist formed a label, Reach Records, to issue his 2004 debut, Real Talk. His second album, 2006's After the Music Stops, became a sizable Christian music hit and earned him his first Dove Award nomination. By 2008's Rebel, Lecrae's music had even reached the main album charts, while also topping the Gospel albums chart. In 2010, Lecrae issued "Far Away," a benefit single for the Haiti earthquake disaster victims. Later that year, he offered a fourth album, The Rehab, and made plans to quickly release a related work, Rehab: The Overdose, in early 2011.