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The Beginning

The Beginning by The Black Eyed Peas
Released: Nov 2010
Label: Interscope
The beginning of what exactly, BEP? A new sound? The hip-pop crew does wade more deeply into club music terrain here: Droning beats, sinewy synths and robo-vocals, not to mention the lack of anything that smacks of standalone smash hit (possible exception: "Do It Like This"), gives the album a long-playing dance groove feel. Perhaps this beginning is a philosophical reinvention? The new style blends the Peas together into a unified front rather than a group of individuals. BEP is almost unrecognizable, but it's exciting to see what will happen on this new journey.
Rachel Devitt