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What Time Is It? by The Time
Released: Jan 1982
Label: Warner Bros.
"We don't like new wave," laughs Morris Day on "Onedayi'mgonnabesomebody." So forget about calling The Time black punk-funkers; What Time Is It? is hardcore R&B from start to finish, from the in-jokes about teenage bait ("Wild And Loose") and camisole lingerie ("The Walk") to the pimp's ballad "Gigolos Get Lonely Too." Rumors swirl that it was all Prince and Morris Day behind the scenes. But who cares? What Time Is It? was a classic outing that sparked careers -- including soon-to-be production stars Jimmy Jam and Terry Lewis -- that lasted far beyond the electro Eighties.
Mosi Reeves
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