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Bay Area Rap Now

by Mosi Reeves

Bay Area Rap Now

About this playlist

Nearly 30 years after Too Short used to slang his tapes on Telegraph Avenue, the Yay Area remains as inscrutably self-sufficient and defiantly populist as ever. Young emcees with major-label contracts, like Clyde Carson of The Team and LoveRance, only strike gold after putting in years of dues-paying. It’s the home to both Vallejo icon E-40 and Oakland’s controversial, Kreayshawn-affiliated White Girl Mob (or what’s left of it, anyway), along with YouTube/Twitter superstar Lil B and Bandcamp heroes Main Attrakionz. And with the area's status as a flagship of authenticity, it’s no surprise that outsiders such as Wiz Khalifa frequently scout local prospects like Berner, while rappers like Young L who relocate to be closer to the music industry in L.A. still rep their hometown. While this playlist only scratches the surface -- we don’t yet have access to music from rising stars like Antwon and Friendzone -- it’s a starting point for Bay Area rap in 2013.

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