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by Mosi Reeves

May 3, 2013

Bay Area Rap Now

by Mosi Reeves  |  May 3, 2013

Nearly 30 years after Too Short used to slang his tapes on Telegraph Avenue, the Yay Area remains as inscrutably self-sufficient and defiantly populist as ever. Young emcees with major-label contracts, like Clyde Carson of The Team and LoveRance, only strike gold after putting in years of dues-paying. It’s the home to both Vallejo icon E-40 and Oakland’s controversial, Kreayshawn-affiliated White Girl Mob (or what’s left of it, anyway), along with YouTube/Twitter superstar Lil B and Bandcamp heroes Main Attrakionz. And with the area's status as a flagship of authenticity, it’s no surprise that outsiders such as Wiz Khalifa frequently scout local prospects like Berner, while rappers like Young L who relocate to be closer to the music industry in L.A. still rep their hometown. While this playlist only scratches the surface -- we don’t yet have access to music from rising stars like Antwon and Friendzone -- it’s a starting point for Bay Area rap in 2013.

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