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by Chuck Eddy

December 27, 2013

Defending Bro-Country

by Chuck Eddy  |  December 27, 2013

Sundry critics have already declared 2013 an amazing year for country albums by smart young women (Ashley Monroe, Kacey Musgraves, Pistol Annies, Brandy Clark; I'd toss in Cassadee Pope, plus Gretchen Wilson if 40-year-olds are allowed), but an awful year for country radio, which was dominated instead by brainless "bro" songs by pickup-flaunting, beer-swilling young men whose lyrics at best use women as racks to hang daisy dukes on. I more or less agree. My Nashville Scene poll top 10 this year will be more female than ever, while the radio format's as unbearable as it's been in ages. That said, I liked a few of the biggest and supposedly dumbest bro-country hits anyway; I even think they may be smarter than they get credit for.

Zac Brown famously called Luke Bryan's "That's My Kind of Night" the "worst song I ever heard" a few months back, and he's not alone. But Bryan's smash (No. 1 country, No. 15 pop) has a funk and push that Brown's own watered-down jam rock can't touch. Beyond signifiers about "rolling on 35s" and making it rain and T-Pain/Conway mixtapes and corn rows (as in hair?), the opening boom-bap beats and Dirty South crunk grunts and eventual internal semi-rhymes ("Flint River"/catfish dinner"/"winner when I") are evidence that, nearly a decade after the first Big & Rich album, country has absorbed hip-hop to an extent that it's almost an unconscious part of the sound. This is neither a surprise nor as blasphemous as genre segregationalists pretend -- in fact, it's pretty much what country has always done with black pop music. And if the lyric is a sleazy come-on, it's no dumber than, say, "Get Lucky" or "Blurred Lines."

But admit it -- dumb can be fun. And as any Ramones fan understands, self-knowledge helps. For my money, the Best Intentionally Dumb Hook of 2013 trophy goes to Lee Brice's No. 11 country/No. 62 pop "Parking Lot Party": "Ain't no party like the pre- [or 'freak,' if you want to hear it that way] party/ And after the party is the after-party." Redundancy FTW! Not sure I buy claims that Brice is bumping an R. Kelly groove, though I hope so. Either way, the song's rhythmic energy, goofball asides, drunken backup chatter and saliva-propelled "p"-pronunciation make for a funnier and more convincing approximation of double-shot '60s frat rock than anything any so-called indie "garage band" has done in a while, even if this party's particulars involve chicken wings and tailgates rather than shing-a-lings and togas.

Brice tells us Marshall Tucker's on the radio, same band some bikini-top-popping lust object sings along to in Florida Georgia Line's country-chart-topping "Cruise," which took forever and a Nelly remix to make it to Billboard's pop Top 5. But neither song sounds like Marshall Tucker; if anything, "Cruise (Remix)" -- which I've yet to hear on an actual country station -- cruises along with windows down like Nelly's own old country grammar, maybe even in his old Range Rover. Word of Florida Georgia's onstage hip-hop medleys (Lil Troy to Macklemore to 50 Cent to Juvenile to Kanye) suggests untapped potential.

Personally though, I preferred Jason Aldean's far more ridiculous "1994" (No. 10 country, No. 52 pop), which is hip-hoppish in the sense that it's talked on beat and references "The Real Slim Shady" and advocates imbibing Grey Goose à la the Ying Yang Twins, but which more endearingly rests on the dubious assumptions that (1) it's not too early to get nostalgic for the mid-'90s and (2) the main reason to be nostalgic is that we miss mulletted-and-mustachioed mid-level country lug Joe Diffie, eight of whose oldies get sneakily name-checked, as if Aldean's callow fan base would even remember them. His best, 1994's "Third Rock from the Sun," the only song about chaos theory's butterfly effect ever to scale the country chart, fortunately gets the most action; hence Aldean's truck turns into a time machine. Plus, the throb of "1994" is limber enough that, for its last minute, we get to bask in an instrumental jam.

Finally, one last good thing about bro-country is that it hasn't given up yet on trying to be John Cougar. So we get Randy Houser, who just a few years ago was positioning himself for the serious quasi-outlaw role Eric Church wound up in, now settling for the mere windows-down date fodder "Runnin' Outta Moonlight" (No. 3 country, No. 24 pop), salvaged mainly by that indelible "Jack & Diane" riff. Even better, 2013 gave us now-enlightened rogue Toby Keith's "Drinks After Work" (No. 28 country, No. 102 pop), which musically is straight-up Lonesome Jubilee Mellencamp, and lyrically finds a casual sexiness in the after-quitting-time hump-day liaisons of middle-management office workers in "suits and skirts" sipping 7 and 7s. It's suburban and mature, not "bro" at all really, but Toby's 52 and he's been there, done that and then some (was hick-hopping without making a big deal of it with "I Wanna Talk About Me" way back in 2001), plus he still sings all y'all young bucks under the floor mat. Enjoy your trucks while you can, boys.

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