From New Bay to L.A. Ratchet
Call it ratchet, call it swag, call it what you want: This music of droll boasts, minimal percussion and light yet ominous melodies has been a dominant theme in 2013 rap culture. Of course, it was a big sound in 2012 as well -- let's not forget Tyga's "Rack City" -- but this year brought new hits like Sage the Gemini's "Gas Pedal," Y.G.'s "You Broke" and The Finatticz's "Don't Drop That Thun Thun" (which actually came out last year, but took several months to blow up). It's spreading from the West Coast to other regions, too, as evinced by Young Jeezy's "R.I.P." and B.o.B.'s "Head Band" (both DJ Mustard productions). But this playlist is dedicated to the "New Bay" generation from the San Francisco Bay Area and L.A.'s post-jerkin' kids that are taking over club rap.