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Electronica/Dance | Cheat Sheet
September 13, 2011
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Cheat Sheet: A Not Not Fun Primer

Cheat Sheet: A Not Not Fun Primer

by Justin Farrar

Since releasing its first strange transmissions in 2004 and '05, Los Angeles-based Not Not Fun Records has become one of the underground's most exciting, prolific and influential labels. Their aesthetic is commonly described as "hypnagogic pop," a tag that does a nice job of capturing the gooey and decayed fusion of synthesizer music, psychedelia, dub, lo-fi rock, exotica and '80s dance pop favored by much of the label's roster. We're talking freaky heavies with names like Sun Araw, Peaking Lights, Robedoor, Maria Minerva, LA Vampires, High Wolf, Sex Worker, Dylan Ettinger and Psychic Reality.

What's interesting is how every one of these artists feels like a honeybee clone working together to construct a deliciously eccentric hive, yet never at the expense of individual expression. On initial spins, Too Down to Die, Robedoor's neo-Spectrum descent into the phantom zone, sounds dimensions removed from Peaking Lights' narcotic-disco masterpiece 936, not to mention Maria Minerva's Cabaret Cixous, a collection of bedroom-diva grooves mired in solitude and loneliness. Spend enough time with them, however, and shared patterns and sensibilities emerge: the meticulously layered productions that feel like Third World salvage jobs built from discarded technology, the shuddering reverb cascading into negative infinity and, most importantly, the knack for bridging extreme avant-garde rock and dance music. This last quality really is key. No matter how out there any one of these musicians venture, always underpinning the music is a firm, if at times oddball, belief in the importance of communal body movement to (deranged) sound.

Albums
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Waving Goodbye
Sex Worker
The Not Not Fun roster can be split into two camps: the psychedelic explorers (Sun Araw, High Wolf, Umberto) and the psych-o-delic crooners (LA Vampires, Maria Minerva). Sex Worker (born Daniel Martin-McCormick) belongs to the latter. The title Waving Goodbye could refer to the departure of his sanity. He sounds like a sexually tormented mental patient who happens to own a cheap Yorx sound system and a karaoke machine loaded with synth pop. It's all very post-James Ferraro weirdness. Nevertheless, the record is one engaging listen, like a war of attrition you can't seem to walk away from.
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Étoile 3030
High Wolf
The Skaters, particularly cofounder James Ferraro, receive quite a lot of credit for kick-starting the hypnagogic pop movement. And rightfully so. At the same time, the Day-Glo séances of High Wolf (as well as those of fellow Not Not Fun freaks Sun Araw) owe just as much to Jaybird-era Sunburned Hand of the Man. Etoile 3030 picks up where the previously released Ascension left off. This is neo-psychedelia stripped to its shimmering essences: wah-wah, organ, drum and bass. Of course, there exists a significant amount of processing, yet it's amazing just how elemental this music really is.
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New Age Outlaws
Dylan Ettinger
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On Patrol
Sun Araw
Sun Araw is one of Not Not Fun's most appealing groups; it is also one of the label's most adventurous. The ensemble, claiming a chunk of strange terrain halfway between Jaybird-era Sunburned Hand of the Man and The Slits, filters 21st-century psychedelic rock through a dubby future primitivism heavily informed by musty African funk. On Patrol is packed full of delicious highlights, but its absolute best tracks, like "Beat Cop," "Conga Mind" and "Deep Cover," contain an extra element: a veil of lo-fi electronics and deep bass that cajole the grooves into a woozy and hypnotic liminality.
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Maria Minerva's Cabaret Cixous
Maria Minerva
The intriguingly mysterious Maria Minerva hails from Estonia, but her low-tech, avant diva-pop -- all dubby, grubby and dreamy -- very much mirrors what her Not Not Fun labelmates are up to here in the United States. More than a few tracks on Cabaret Cixous sound as if Minerva took a blowtorch to Phil Collins' "This Must Be Love," looped it several times, then added a handful of synth runs and broken beats. To say this music is the sonic equivalent of consuming horse tranquilizers before reclining on a waterbed and gazing into a color wheel for an hour just about nails its overall feel.
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Too Down To Die
Robedoor
The Spacemen 3-inspired title says it all. This expansive slab of drone is all about downer space-blues drowning in a wall-of-sound ecstasy that's both titanic and uncontrollable. Unlike previous releases, however, Too Down to Die doesn't contain a whole lot of murk. It's gorgeous and sublime in a decidedly streamlined manner. What's more, the synthesizer and electronic components have been pushed to the fore, as if the band intended for the sphere on the album cover to be mistaken for a disco ball. After the 22-minute opener, the tracks get progressively shorter -- but no less psychedelic.
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Platoon
Magic Lantern
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Ascension
High Wolf
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So Unreal
LA Vampires
At first blush, So Unreal is simply a lo-fi reimagining of new wave. This impression deepens with repeated spins. The beats and synths echo wearily, as if they're crushed by the weight of their own nostalgia. Amanda Brown, who fronts Pocahaunted as well, sounds genuinely dazed and confused. Her voice floats through that echo but fails to find anything real to cling to. On "How Would U Know," she dismantles the very notion of self through a repeated perversion of the title: "You could be anyone. How would I know? How would I know? How would I know?"
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The Outside Room
Weyes Blood
The Outside Room is an idiosyncratic album, even for the label that released it, the stridently eccentric Not Not Fun. Weyes Blood (born Natalie Mering) shares with labelmates such as Sun Araw and Peaking Lights a love for analog-rich sounds all decayed and flooded in reverb. Formally, however, she is a genuine progressive-folk singer and songwriter, one whose surging contralto is clearly inspired by Nico and Bridget St. John. Dense and forlorn, this record demands a lot from its listeners, namely copious amounts of time and attention, yet the rewards are many and, most importantly, profound.
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Mystic Induction
Eternal Tapestry
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Psychical
Ensemble Economique
"Economical" is right: With just two quavering synth tones and a few distant, rattling drums, Brian Pyle is capable of striking fear deep in your bones. In that sense, he's not so different from the makers of low-budget horror flicks, so it makes sense that the cover of 2010's Psychical has B-movie written all over it. There's nothing kitschy about the music, though. Weaving together microtonal drones, shredded vocal samples and thrumming tribal percussion, it could easily be mistaken for some cassette-only industrial release from the early '80s, as thrilling as it is chilling.
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Music For The Tactile Dome
Jonas Reinhardt
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Prophecy of the Black Widow
Umberto
Nearly everything about Prophecy of the Black Widow, from the campy song titles to the creepy textures, reads like an open love letter to Italian horror from the '70s. Indeed, an intense Goblin vibe permeates the album. But this isn't mere nostalgia -- more like the delicious confusion of. A good chunk of Prophecy of the Black Widow, including the stuttering drum machines and synth stabs, sounds influenced by John Carpenter and Alan Howarth's soundtrack work. Then there's the unmistakable Rockwell vibe in "Night Stalking" and "Everything Is Going to Be OK." Now that's really over the top.
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Vibrant New Age
Psychic Reality
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Birthday of Bless You
Inca Ore
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Urban Gothic
Xander Harris