Radio: In Da Club
April 12, 2014
The sound of club music is constantly evolving. Just a few years ago, DJs experimented with -- but didn't fully commit to -- the EDM explosion, as did artists like Chris Brown, Ne-Yo and Usher. But electronic pop is now out in 2014, at least among hip-hop and R&B fans that are more likely to dance to hits by Kid Ink, Sage the Gemini and, yes, Chris Brown. The shifting sands of America's nightclubs make our In Da Club station particularly difficult to program. It doesn't necessarily require an annual overhaul since there are plenty of staples to build around, from Jay Z and Beyoncé's catalog of hits to Dirty South classics like Yung Joc's "It's Going Down" and T-Pain's "Buy U a Drank." But no self-respecting DJ wants to get the club cracking with, uh, Sisqo's "The Thong Song," unless it's for pure kitsch, so the track listing requires constant tending and pruning.
On In Da Club, you're likely to hear a mix of ratchet sounds like Y.G.'s "Who Do You Love"; swag rap like Drake's "The Motto" and "All Me"; baller anthems like 2 Chainz' "I'm Different" and Rick Ross' "BMF"; and lots of Kanye West, Rihanna and Ciara. Newer hits like K Camp's "Money Baby" and Rich Homie Quan's "Walk Thru" have been added to the lineup. It's a bit like your local urban radio station, but with all the boring ballads cut out.