Rhapsody App for
Rhapsody International, Inc.

by Rachel Devitt

July 19, 2012


Senior Year, 2005: Reggaeton Breaks Out

by Rachel Devitt  |  July 19, 2012

By 2005, reggaeton had been chugging away for a good couple decades at least -- even longer, if you want to trace it all the way back to its roots among Jamaican immigrants to Panama in the 1970s. By 2005, the Puerto Rican hip-hop/Latin hybrid had already racked up a number of hits on the island and some serious stars (Vico C, dropper of Puerto Rico's first Spanish-language rap album in 1985, not the least among them). In the 21st century, the next gen of major players were quickly becoming household names: the likes of Daddy Yankee, Don Omar and Tego Calderon already had at least one album under their belts.

But it was in 2005 (or, more accurately, circa 2003-2006) that reggaeton first began to really execute its master plan to completely and totally take over the world and turn us all into a vast, dembow-digging, Willy-bouncing reggaeton army. Or, to put it another way, the mid-2000s was the period when reggaeton started to become a very big deal outside of Puerto Rico in the Latin music industry and the mainstream music industry, revealing itself as a viable, self-sustaining Latin hit-making-machine (rather than just a Spanish offshoot of hip-hop).

So what happened? Well, first of all, those big names dropped some very big albums and, especially, singles. (Ever heard of a little fire-starter called "Gasolina," by any chance?) Perhaps even more significant, however, was the release of Mas Flow 2, a compilation by the now-storied reggaeton production house Luny Tunes. The comp was basically a hit machine, culling together genre-defining, ( still) massively popular singles like Wisin y Yandel's "Rakata" and Frankie J's reggaetonified "Obsession." It didn't hurt that Mas Flow 2 also featured some of the hottest stars of the day, artists like Ivy Queen, Zion y Lennox and Tito El Bambino, who either had or would quickly go on to release their own smash solo efforts around the same time. By 2005, in other words, a whole new generation of fans had been introduced to their new favorite urban music.

Rhapsody app on your desktop or mobile device.

Listen to the songs you love. Anytime, anywhere.

14 day free trial, then just $9.99/month for Rhapsody Premier. View all plans