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This is No. 24 in our Top 30 Video Countdown, in which we highlight Rhapsody's best exclusive videos of all time.
Captured at SXSW 2012, here's our chat with one of the year's biggest hip-hop breakout stars, 2 Chainz, who regales us with tales of growing up in Atlanta, inventing new words ("griming," aka grinding + timing), and why he used a photo of himself standing at a urinal as an album cover.