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by Rachel Devitt

September 13, 2011


Senior Year, 1988: Teen Beat Dream Machines

by Rachel Devitt  |  September 13, 2011

Once upon a time, concerts happened in concert halls and auditoriums and stadiums and clubs. OK, they still do, but in the late '80s, young pop stars started tapping the power of their rabid teenage fan base directly at its source: the mall. Phenoms like Debbie Gibson and Tiffany not only marketed the heck out of their own images (T-shirts! Watches! Perfume! Dolls!), they also showed up at the mall in person and played actual shows. So on any given Saturday, a hip young teen might be found making her (or, um, his) way down to the mall to catch a concert by a prominent Teen Beat Dream Machine with a few hundred (or a few thousand) fellow screaming, hysterical fans.

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