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Bubblegum Music

A studio creation of the late 1960s, Bubblegum Pop is esentially anti-hippie music that features short, catchy, and upbeat boy/girl jingles. Typical of the genre were the Ohio Express' "Yummy Yummy Yummy," the 1910 Fruitgum Co.'s "Indian Giver," and the cartoon band The Archies' "Sugar, Sugar."